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There’s Not One “Branded Influencer” With Your Best Interests at Heart

They only want two things: your money and your imagination

Amy Sterling Casil
6 min readMay 20, 2022

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Why are “branded influencers” considered so influential, and what is their function in society? It’s one that has been very “influential” in recent years, but I also sense — this career field seems to be fading.

I think there’s a big difference between a “branded influencer” and a real coach, teacher, instructor, or even somebody like me. Somebody who works in the field of “feelings” and “dreams.” Identifying them, exploring them, encouraging them.

We do not have a sophisticated feeling-dream-life pipeline at our store. Our store has a hand-painted sign and irregular hours. The feelings and impressions just bubble up, maybe I have a couple of hours to write each day. Maybe I work on a bigger project or I make a 4–7 minute article for Medium. Unlike “branded influencers” who will be quick to tell you their method for success writing their ideas for others and living their amazing location-independent life as bon vivants and world travelers . . . I have to work another 10 hours or so on other people’s projects to pay the bills.

So I saw people commenting about Tim Denning, an individual who must be one of the top writers here; man that guy can really —

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Amy Sterling Casil

Over 500 million views and 5 million published words, top writer in health and social media. Author of 50 books, former exec, Nebula nominee.