The people who follow the 20 Books to 50K group, those who put out courses for others that promote a certain formula or way of working that is mechanical, and those who "create" so-called "universes" and hire others to actually create the work in them (which I know - I am the author of 3 media tie-in novels for a major film franchise, not under my own name, under a contract name) are not "creative." They desire attention, want to dominate over others, and want money and I guess "fame" or adulation. That's not the same as desiring to create or creating. I wrote those media books for the money I was paid, and used the money to pay my bills. That was the extent of it.