Member-only story
President Biden’s Twitter Followers: Almost 50% Fake
SparkToro analysis is thorough and informative
I’ve written for some time about how the toxic US political duopoly and its focus on non-issues that only function as fundraisers or worse, drive family and friends apart, harms not just society but the economy and business. Twitter exemplifies and amplifies these problems like a cruel child focuses sunlight through a magnifying glass to burn ants.
Twitter is social media for political junkies, porn enthusiasts, and fans of pop stars. Few of my students ever used the service, and those few who did, used it to follow pop star social media. This renders the platform less-than-optimal for brand engagement and marketing in a broader sense. But toxic political advocates have taken it many steps lower on the value ladder than it needs to be.
I became active on Twitter in 2015 when I learned about Bernie Sanders (no, Virginia, I’d never heard of him before) and volunteered for his US presidential campaign.
Expressing leftist political sentiment on Twitter guaranteed that those of us who supported Bernie quickly became quarantined in our own tiny Twitter shanty-town. I’ve had the same number of followers ever since, and the platform seems not to allow me to go over the “magic” 5,000 follower figure. Like my…
