Amy Sterling Casil
1 min readApr 1, 2023

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I totally hope you will do that, Walter - and I know things will be better for you, because the world is getting better. It might not feel that way right now but that's the reality.

Writers are WAY behind some other professions in that few aspiring writers question the terrible system. My questioning of it and knowledge of legitimate business practices like marketing and management, made me realize that nearly every aspect of book publishing (and film/TV - and all the rest) works against true creativity. The excuse given is "money". But the business does exactly ZERO required to actually develop and launch new products that could expand readership. They sit on their asses and tell themselves that there's no reason to publish books for any audience that they don't currently serve because of problems with the audience - not themselves or their processes.

In what other profession is somebody expected to work for free for years in the hope of eventually receiving a small payoff? It either says "books are not important, they are like the volunteer softball team at the recreation center" or it says that books are still a vanity product of the elites, serving their egos - and it has jack diddley to do with actual writing, reading, readers, creativity - or making money. Because they do NOT make money, they lose it on almost every book.

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Amy Sterling Casil
Amy Sterling Casil

Written by Amy Sterling Casil

Over 500 million views and 5 million published words, top writer in health and social media. Author of 50 books, former exec, Nebula nominee.

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