Also, in answer to your question about "deliberate effort," you are talking about - in the case of the top execs - people who live extremely privileged lives that are impossibly beyond anything the vast majority of people ever experience. When they are questioned in any way, the overwhelming majority of them react with extreme anger. What I said to you enrages 100% of this type of person. I know this from personal experience. They believe that the reason their sales are ever-dwindling, even in the face of massively-successful indy authors who are creating pop fiction for defined audiences, is "People are stupid." Yes - the top echelon does firmly believe that the unwashed masses in "flyover country" are total idiots and that is why they don't regularly buy and read books.